Financial planning for the second half of your tech career.
A boutique fee-only RIA for senior tech professionals navigating equity, taxes, and the shift from earning to keeping. Thoughtful planning, not product sales.
A specific kind of client, served deliberately.
Most of our clients are PMs, designers, sales executives, lawyers, marketers, and operators at companies like Google, Meta, and Apple. They're ten years or more into their careers, have built real wealth (mostly in employer equity), and want a thoughtful fiduciary partner. Not basic education, and not another investment manager.
- ✓Senior roles in product, design, sales, marketing, legal, BD, or operations at large tech companies.
- ✓$2 to $10M in net worth, much of it concentrated in employer equity (RSUs, ISOs, NSOs, or pre-IPO stock).
- ✓Smart with money, deliberate about decisions, but want a sounding board for the bigger ones.
- ✓Navigating Bay Area complexity. AMT planning, real estate decisions, tender offers, the occasional move that creates multi-state issues.
The three things our clients ask about most.
Comprehensive financial planning is the wrapper. These are the conversations that actually fill the meetings.
Equity compensation
RSU withholding gaps, ISO exercise timing, AMT planning, tender offers, 10b5-1 plans, concentration risk. The decisions that move your after-tax outcome by six figures.
Tax planning that actually moves the needle
AMT exposure, charitable strategies, Roth conversions, capital gains harvesting, multi-state situations when they apply, and the year-end moves most people don't make in time.
Real estate & lifestyle decisions
Bay Area buy-vs-rent at your wealth level, remodel financing, vacation homes, 1031 exchanges, and the "can I actually afford this?" calls. Permission to spend, with the math behind it.
Useful things, before we ever talk.
Three ways to get value from Austin Creek without booking a call. Start anywhere.
RSU Tax & Net Proceeds Estimator
See your likely tax hit on this year's vest, your net take-home, and whether your employer's default withholding is leaving you short. Most users find a gap of $20,000 or more.
Run your numbers → Free guideThe Equity Playbook
A practical guide to RSUs, ISOs, NSOs, and the tax decisions most people get wrong. Built from a decade of working with senior tech employees.
Download → Weekly newsletterVested
One short piece each week on equity, taxes, and financial decisions for people in the second half of their tech careers. No fluff.
Subscribe →Recent writing.
You got a liquidity event. Now what? A 90-day action plan.
You got a liquidity event. Here's the 90-day action plan: cover the tax bill, diversify on a schedule, and protect your optionality.
Read →How much of your net worth should be tied up in your employer's stock?
If your employer's stock dropped 40% tomorrow and your team's headcount got cut the same week, would that be a bad month or a redrawn life?
Read →The 83(b) election: a two-page form that can save you hundreds of thousands
What if a single piece of paper, mailed to the IRS within thirty days of a date you may not even have circled on your calendar, was worth more than your next three years of bonuses combined?
Read →
Bill founded Austin Creek after twenty years at Charles Schwab and a deliberate pivot into advisory work.
For nearly two decades, Bill worked in technology at Charles Schwab, most recently as Managing Director leading a team of fifty that supported the firm's Corporate Risk Management function. He spent those years inside one of the largest names in the industry, watching how financial services actually operate. Where firms serve clients well, where even good advisors fall short with sophisticated audiences, and how few of them genuinely understood the tech employees they were trying to win as clients. The equity grants, the AMT traps, the specific decisions that move the after-tax outcome by six figures.
After that long look from the inside, Bill made a deliberate pivot into advisory work. Austin Creek exists to bring rigorous, fee-only fiduciary planning to senior tech professionals who deserve more than a cookie-cutter portfolio. A small, intentional client base. No product sales, no commissions, and a perspective shaped by two decades in the financial services industry.
Twenty minutes is enough to know if we're a fit.
No pitch, no pressure. A short call where we ask what's actually on your mind right now, and you decide whether you want to go further.